Elle & Lui

In 1963, press moguls Daniel Filipacchi and Franck Ténot created a magazine "de charme à la française" called Lui.


Topics included cinema, culture, politics, cars, wine, gastronomy and - drum roll - naked chicks.



At the beginning, the likes of Boris Vian, François Truffaut, and movie producer René Chateau would participate in the making. The covers were striking by their humour, colours and kinkiness. Lui was granted to feature Brigitte Bardot, Jane Fonda, Jane Birkin, Ursula Andress on its cover... before falling for B movies starlets and porn actresses.
The Golden years of Lui ranged from 63 to 87, and you can tell by the creativity of the covers.

American Apparel anyone?

Sadly, whilst the price of the magazine increased, the creativity collapsed dramatically in the late 80's. Humour and small breast were replaced by not-so-sublte sex references and silicone.

I guess this one is the exception that proves the rule!

I strongly suggest that someone comes up with a new magazine de charme à la française, with interesting articles, beautiful girls and lots and lots of humour. Who's in?!

x Pauline